The album cover for Christina Aguilera’s ‘Bionic’ (2010) appears futuristic and high-tech. The album title links to the cover image, as it’s robotic looking.
The title ‘Bi-on-ic’ is given dictionary style pronunciation. It’s different to her previous album covers in aspects such as font styles, shying away from her previous brand identity.
Christina is pictured straight on, giving a direct gaze to the audience, which shows star appeal. The split shot on the face, showing the exterior of Christina with stereotypical red lips, implying femininity, and the interior, appearing mechanical and robotic, are a reference towards the two different sounds apparent on the album. Tracks such as ‘Not Myself Tonight’ are upbeat and futuristic sounding, whereas ballads such as ‘You Lost Me’ give us an insight into Christina’s emotions.
The hard shiny metal she’s wearing is a connotation for our dependence on technology, with various methods of it featured heavily on certain tracks on the album.
The cover is perhaps a reference towards the ‘Cyborg Culture’, showing how human and robotic technology is merging together.
Overall, the album cover is successful in grabbing the audience’s attention, much like Christina’s image and song lyrics have done throughout her career.
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